Challenge

The digitization of the key services of one of the largest real estate companies in the state of São Paulo.

Public

General public and internal public of the company (Brokers, directors and assistants).

Scope

Build a search engine for properties in the company's portfolio and provide a virtual contact and bureaucratic procedures mechanism.

Performance

Strategy, architecture, interface, interaction, tests with users, proposals for implementation and future improvements.

Process

I worked in the definition of the strategy, working side by side with the sales and property management team, raising their tasks, challenges, pains and motivations that had to do with the services covered. Through quantitative, qualitative research and interviews and shadowing, we raised the different profiles that would be contemplated in each stage.

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We built the different journeys and their points of contact to understand the requirements of each profile and established different flows, directing the interactions that would be aimed at the general public and the internal public. In design sprints, we are able to make strategic decisions respecting the prototyping, testing and iteration steps.